Measuring your business performance from the customer perspective is a must for any business, regardless of its size. It will pay small business owners to become intimately famil...

A lot has been said and heard about "Word of Mouth" over the Internet. But what has not been fully explored is the "Word of Mouse." The Internet has connected millions... &n...

The explosion of social networking sites has been a boon for direct marketers. For the hundreds of millions of users of Facebook, MySpace, YouTube and so on, they are fun ways to...

In the last 50 years man has walked on the moon, split the atom and spliced the gene. In the last 20 years, in business, we have discovered how to capture intangible assets along w...

It’s all too easy, if you have the upper hand in negotiations – whether it be through information asymmetry or generally a more favourable position -- to make full use of a power...

By not ending too early, the current financial and economic crisis can actually be beneficial for shareholder value, says Urs Peyer, INSEAD associate professor of finance. &...