Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by ...

A multitude of technological breakthroughs are implemented each year in the computer business and with the fast speed of progress it is advantageous to thoroughly examine technolog...

The great divide between sales and marketing has been exacerbated by the recession, and the marketing camp seems to be losing the good fight.

“What’s happene...

It may sound like a dirty phrase that would bring on consumer lawsuits, but discriminatory pricing has long been a common and viable strategy for sellers. It basically equates to c...

Productivity has been a nationwide buzzword in recent months, ever since recommendations to improve Singapore’s national productivity index were made by the Economic ...

Any employer hires for the same reason, they have a problem which needs to be fixed. When hiring, the best manager looks at three following factors: if the person has the ability t...