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  Advice to Direct Marketers: Let the People Do the Talking 

The explosion of social networking sites has been a boon for direct marketers. For the hundreds of millions of users of Facebook, MySpace, YouTube and so on, they are fun ways to...

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  Why Canít We Do It 

In the last 50 years man has walked on the moon, split the atom and spliced the gene. In the last 20 years, in business, we have discovered how to capture intangible assets along w...

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  The Pursuit of Value 

Itís all too easy, if you have the upper hand in negotiations Ė whether it be through information asymmetry or generally a more favourable position -- to make full use of a power...

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  Rethinking What Shareholder Value Means 

By not ending too early, the current financial and economic crisis can actually be beneficial for shareholder value, says Urs Peyer, INSEAD associate professor of finance. &...

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  Designing The Future: Feng Zhu, FZD School of Design 

Setting up a design school was never on his agenda, but when Feng Zhu, 33, arrived in Singapore in summer 2008, he was a little dismayed by the lack of talent in the entertainment design...

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  Pressure to Execute 

Many believe the light at end of the tunnel is no longer the oncoming train of disaster but is indeed, the light at the end of tunnel. There is still concern that there may be a do...

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  7 Ways To Get Repeat Traffic To Your Website 

Traffic is all well and good, but you know what really gets me excited when I login to my Analytics account? The repeat visitors. The more someone comes back to my site, the more...

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